quarta-feira, junho 20, 2007
Abbott ataca Act-Up Paris (4)
Most likely, Abbott doesn’t have a public relations strategy. The drugmaker continually makes decisions seemingly without regard to appearance. Intoxicated with the notion that playing harball will send messages to opponents, Abbott repeatedly undermines big pharma’s effort to portray itself as caring about patients. Filing such a lawsuit against people who clamor for AIDS drugs, however, sends the opposite message. In this case, a drugmaker is acting up.